About
Established in 2020
Thinking Cap Media started with dank memes. Over the past five years, Braxton Watts has been growing his social media presence by posting top-notch memes on Instagram, gaining a network of 1.2 million avid followers across several accounts. Meanwhile, Zach Tellano was getting his hands dirty with music, performing alongside his band Shameless James, and interning for the likes of Widespread Panic, New West Records, and North Music Group. In late 2020, Zach approached Braxton with a vision of expanding Braxton’s meme operation into a music marketing business with aspirations to expand and create a colossal force in the music industry.
After careful planning, Zach and Braxton created Thinking Cap Media with the mission of helping artists grow. Today, our current services include content creation, content distribution, creative consultation, and live music photography and videography. The duo has had the pleasure of working with Atlantic Records, Ultra Records, Cleopatra Records, and a slew of independent artists. In summer of 2021, the duo earned their first RIAA Gold Certification in marketing when Jaymes Young’s single “Happiest Year” crossed over 300,000,000 stream globally. Braxton also currently works for bbno$ directly with creative direction and tour support, and Zach manages and performs with his band Shameless James.
